Blog
We write about what shows up in your shop data — and what to do about it.
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Cases
How we tripled an e-shop's revenue in 2 months
We described how our method multiplied an e-shop's revenue and at the same time improved the efficiency of its Google Shopping advertising.
Nine stores joined in August 2025. A year later, five are still running — here are their numbers
Ukrainian cases without the showcase: we take everyone who joined in a single month a year ago. Four improved their return, one stopped advertising. With methodology and honest caveats.
How effective assortment management lifted ROAS from 243% to 650%
Scaling e-shop sales through assortment analysis in Google Ads: the case of a cosmetics store.
From 80 to 240 orders in 4 months
A printer-cartridge e-shop case: fixing the analytics, splitting the assortment into five groups and rebuilding the campaign structure.
ROAS from 111 % to 560 %: a home accessories e-shop
A small home-accessories e-shop case: splitting the assortment into five groups, two campaigns by performance and excluding products under 300 Kč.
Kids' goods e-shop — 14× more orders
A kids' goods e-shop case: 1000 SKUs in a single campaign, the assortment split into five groups, two campaigns and ROAS from 150 % to 450 %.
How we burned 895.000+ Kč on Google Ads in an e-shop
How to find out where you're burning your Google Ads budget in your e-shop. A detailed guide.
Products and assortment
How we increased an online store's sales 3-5x thanks to GetProfit
Product segmentation for Google Ads: how assortment analysis turned into five product groups by sales volume and a daily budget reallocation between them.
7 key Google Ads tips for online stores
Product titles, assortment segmentation, price, ROAS and budget, stock availability and seasonality — seven things that decide the outcome of an online store's campaigns.
10 moves that bring more money from almost every order
Raising average order value for e-shops: 10 tactics with difficulty, impact and speed of results — and a step-by-step micro plan for each.
Playbook for Quick Wins with Product Data
Where to look in Google Ads and Merchant Center for quick improvements, and how to rewrite title, description and price so impressions, clicks and orders grow.
How the right taxonomy improves ad performance
Google Taxonomie: why product visibility, CTR and conversion rate all depend on getting the categories and attributes of your product feed right.
Measurement and tracking
Enhanced Conversions for Leads — setting it up through Google Tag Manager
When the deal closes not on the site but in the CRM 2 weeks later, ordinary Enhanced Conversions doesn't help. A step-by-step EC for Leads setup through GTM with offline conversion import.
Google Tag Gateway via Cloudflare — a detailed guide
How to switch Google Tag Gateway on via Cloudflare in 10–15 minutes and recover 11–25% of lost conversions in Google Ads and GA4. Step by step, in English.
Enhanced Conversions — a step-by-step setup for Google Ads and GA4
Form data is already collected on your site but never reaches Google Ads and GA4? Step by step — where to click, what you'll see, how to verify. Setup through Google Tag Manager.
How to set up conversions in Google Ads with Google Tag Manager
A simple and quick manual for setting up conversions.
Everything else
We analysed 1,404,808 products across 130+ stores: 92% never sold once in 13 months
A Google Shopping study: 130+ stores, 1.4M products, 17M clicks, 13 months. How much budget goes nowhere, how long a bestseller lives, and when to switch a product off.
Ten categories — ten campaigns? Each of them needs 15 conversions a month
"Dumping every product into one campaign is absurd" — the most common objection from owners of multi-category stores. What actually decides who Google shows your product to, and when splitting by category is genuinely needed.
4.5M CZK into Google Ads. What we figured out
We go into the principles and explain what matters when setting up Performance Max and Google Shopping campaigns.