For stores running Google Ads For online stores running Google Ads
A new era for Google Shopping
GetProfit makes your store better, based on daily analysis of products and budget allocation.
Look at the portal before you talk to anyone
Where the budget goes
Spend from a per-product analysis · 33,270 € over 365 days
26% performing
8,650 € · 116 products
34% learning
11,312 € · 1,729 products
40% spend with nothing back
13,308 € · 210 products
Spend with nothing back — the product spends budget with no sales, or pays off worse than the average product in its category.
Got budget and clicks, brought back not a single sale 70 products
7,164 € spend
317 € revenue
Most likely these should be limited in ads.
and 67 more like them in the account
Exclude all 70≈ 6,764 € / mo missing out
38 products were paying off, then vanished from the feed or stock
Cork chopping board — earned 8,552 € at 7.4x, no impressions for 41 days
How Google sees the products in your shop
verified · Merchant Center API6,022 products in the feed
What we check in the feed
6 checks passed · 3 did not — those are the ones we work on
Your products
Barcode
Photo
Description
Showing in ads
4 500 Add barcodes (EAN)
fewer impressions up to 40% more impressionsFix partly GetProfit
3 000 Add photos of the right quality
not showing 3,000 products start showing in adsSend the list on the store side
4 200 Update descriptions to Google standards
sell worse +15–30% conversionsFix GetProfit can fix this
All products ready
and showing in Google
Every store has its own set of issues — we highlight yours and fix what is on our side
Percentages are a GetProfit estimate based on data from connected shops, not an official Google metric.
Campaign structure
where the account is now and what to do about it
30 conversions per month
Google’s learning threshold — 30 conversions per campaign
1 · few conversions
Campaign 1
5
conv/mo
Campaign 2
5
conv/mo
Campaign 3
4
conv/mo
Campaign 4
4
conv/mo
Campaign 5
2.5
conv/mo
Campaign 6
2.5
conv/mo
Campaign 7
2.5
conv/mo
Campaign 8
2.5
conv/mo
Campaign 9
1.5
conv/mo
Campaign 10
0.5
conv/mo
Core
strong products · learning
0
conv/mo
Strong category
grew out of the test
0
conv/mo
Test
trying new things
0
conv/mo
Limit
restricted: off-season or weak
0
conv/mo · minimal budget
now: 10 campaigns split ≈30 conversions
Core
strong products · learning
0
conv/mo
Strong category
grew out of the test
0
conv/mo
Test
trying new things
0
conv/mo
Limit
restricted: off-season or weak
0
conv/mo · minimal budget
Recommended structure: two campaigns at most
✓ gather products into one main campaign · 80–90% of the budget on it
✕ split into more than two — there won’t be enough conversions for each
we apply changes through the Google Ads API · in development
Scale is not the final stop
those that grow strong leave the test for their own campaign, the restricted ones go to limit: there they don’t burn budget and wait for the season
Critical
62 points short of the benchmark
We compare against a benchmark account of 100 points, built on Google Shopping best practices.
Behind this gap is real money: ≈13 000 € of spend a year missing the target and ≈7,000 €/mo under-earned on products that stopped getting impressions.
A GetProfit estimate based on your account data — not an official Google metric.
What to do
Quick wins — changes for today or this week; structural work — the kind whose effect compounds.
Quick wins 5
- Fix conversion tracking — remove the duplicate goal +11 ads start learning from honest data
- Reallocate budget away from products with no conversions +6 frees up ≈13,308 € a year
- Bring back profitable products that dropped out +3.9 38 products · ≈6,764 €/mo missing out
- Switch 2 campaigns to conversion strategies +3.7 Google stops learning from made-up value
- Fix the feed listings — brand and disapprovals +0.6
Structural work 3
- Plug silent products into the structure 3,315 products with no impressions
- Merge 10 starving campaigns +10.8 together ~30 conv/mo — learning picks up
- Untangle the campaigns that overlap +7.2 1,360 € over 30 days stop competing with each other
The account gets better
Eight changes the portal has already found and scored for you.
The points for each action come from your own account; here they are added up in a row, while in real life some effects overlap. Money and points are of different natures and do not add up with each other.
GetProfit scores your shop as a whole: one score for the account and a clear plan for every area — products, feed and campaigns.
See it in the demoWho already works with us
- 150+
- stores running Google Ads under our management
- 2.8M+
- products scored and labelled
- €4.5M+
- of ad budget under management
- Google Ads
- Google Shopping
- Google Analytics
What will GetProfit answer for you?
What the portal shows
Every product gets its own line — what it spent and what it brought back.
Where the budget goes · 33,270 € over 365 days
26% performing
8,650 € · 116 products
34% learning
11,312 € · 1,729 products
40% spend with nothing back
13,308 € · 210 products
Spend with nothing back — the product spends budget with no sales, or pays off worse than the average product in its category.
7,164 € 317 € spend → revenue · 70 products
They got budget and clicks, and not a single sale. Most likely these should be limited in ads.
- Cork wall hook 30 cm | terracotta 176 € · 88 clicks · 0 conv Exclude
- Bamboo butter dish | white 60 € · 30 clicks · 0 conv Exclude
- Linen table lamp S | cream 85 € · 42 clicks · 0 conv watching
What the portal shows
Three different reasons. The portal analyses each of them and helps you fix it.
≈ 6,764 € / mo missing out
38 products were paying off, then vanished from the feed or stock
Cork chopping board — earned 8,552 € at 7.4x, no impressions for 41 days
- Eligible for ads but never get in — other products from the same shop crowd them out 3 315
- Rejected or incomplete in Merchant Center — fix them and they get their chance 4 500
- They worked well, but right now they are gone — out of stock or dropped out of the feed 38
The portal digs into other reasons too — and helps you fix every one.
What the portal shows
The portal analyses every change made in the account and helps you tell what is working well.
- Added 912 new products to the feed 12 May
- Budgets raised on two campaigns 12 May
- Titles and categories updated 12 May
Revenue / day
217 € → 292 €
+34,6%
Spend / day
113 € → 132 €
+16,8%
ROAS
1,92x → 2,21x
+15,2%
Before · 14 days · ø ROAS 1.92x
After · 14 days · ø ROAS 2.21x
ROAS per day · the vertical line is the day of the changes, dashes are the averages before and after
Three changes landed on the same day, so their contributions cannot be separated — the portal shows the combined result and says so outright, instead of crediting one of them.
What next
Revenue grew faster than spend — every euro now works harder.
Next step — titles and categories: update product names and fill in the categories where they are missing. Google will get a sharper idea of who to show the product to, and what does not reach impressions today will start getting them.
What the portal shows
Yes, of course. We don’t show bare metrics: we help you see where the problem is, and either fix it for you or fix it with you.
40% of the budget goes to products that barely sell
Optimise product budget
One press and the change is applied to the account. After that, a quiet badge appears where the problem was — ✓ Fixed together with GetProfit.
Four changes — one button each
- Fix conversions
- Optimise product budget
- Fix the feed
- Rebuild the structure
The rest comes to you as a list
- Products still missing a GTIN — the ones we could not find
- Products with poor photos — only you can supply the photos
- Strong products that dropped out of ads — find them and bring them back
The list is the instruction. It names the exact products and what to change in each. Stuck on your part — write to us and we will go through it together.
What the portal shows
A plan ordered by how much money each step is holding: quick wins for this week, structural work next.
Quick wins 3
- Fix conversion tracking — remove the duplicate goal +11 ads start learning from honest data
- Move budget off products with no conversions +6 frees up ≈13,308 € a year
- Bring back profitable products that dropped out +3,9 38 products · ≈6,764 €/mo missing out
Structural work 3
- Plug silent products into the structure 3,315 products with no impressions
- Merge 10 starving campaigns +10,8 together ~30 conv/mo — learning picks up
- Untangle the campaigns that overlap +7,2 1,360 € over 30 days stop competing with each other
The effects are of different natures — freed spend ≠ recovered revenue ≠ points — and do not add up.
What the portal shows
These are not our numbers. We read your account through the Google Ads and Merchant Center APIs — open both tabs side by side and the figures match.
| In Google Ads | In GetProfit | |
|---|---|---|
| Ad spend · 365 days | 33 270 € | 33 270 € |
| Product campaigns | 10 | 10 |
| Conversions · per month | ≈ 30 | ≈ 30 |
Same period, same account, same figure. What we add is not another number but a breakdown: which products inside that spend earned, and which spent and sold nothing.
The one number that really is ours is the account score, and the portal says so right on the screen: a GetProfit estimate based on your data, not an official Google metric.
Getting connected
Connect your Google Ads in one click and see your strong and weak spots
You’ll see what to do today so that tomorrow is better.
The portal changes nothing without your consent.
- Google Ads
- Google Shopping
- Google Analytics
What Google will ask for when you sign up — and why it reads that way
The Google Ads API has no separate read-only access: the same scope covers both reading and writing. That is why Google’s list sounds broader than what the portal actually does.
The portal reads, analyses and lays out structured information about your products and ad campaigns.
- We only read and analyse campaigns, products, feed, change history
- All of it shows in your change history open it in your account — no edits from us there, and there never will be
- Revoke it anytime you can revoke access in the portal or in your Google settings
Want us applying the changes later? Only on your approval, never on our own.
How to grant read-only access →How it works
Without GetProfit, Google decides on its own which products to show in ads
GetProfit analyses every product on its own — and alongside it, product groups, categories and brands. Products are split into segments on that basis.
Google decides which products to show and how to split the budget between them. By what rules — you don’t get to see.
Read before you decide
All resources →FEATURED
Nine stores joined in August 2025. A year later, five are still running — here are their numbers
Ukrainian cases without the showcase: we take everyone who joined in a single month a year ago. Four improved their return, one stopped advertising. With methodology and honest caveats.
Read →
BREAKDOWN
We analysed 1,404,808 products across 130+ stores: 92% never sold once in 13 months
A Google Shopping study: 130+ stores, 1.4M products, 17M clicks, 13 months. How much budget goes nowhere, how long a bestseller lives, and when to switch a product off.
Read →
BREAKDOWN
Ten categories — ten campaigns? Each of them needs 15 conversions a month
"Dumping every product into one campaign is absurd" — the most common objection from owners of multi-category stores. What actually decides who Google shows your product to, and when splitting by category is genuinely needed.
Read →
BREAKDOWN
7 key Google Ads tips for online stores
Product titles, assortment segmentation, price, ROAS and budget, stock availability and seasonality — seven things that decide the outcome of an online store's campaigns.
Read →
See your catalogue the way Google sees it — and improve it with us
The portal changes nothing in your account without your consent. The demo is still one click away. Sign in with Google — the portal changes nothing in your account without your consent. Not ready? The demo is still one click away.
Sign in