Platform · Conversion check
An order counted twice. An amount substituted for the real one. A payment several times larger than your usual basket. In the report all of these are ordinary conversions — and those are what your ads learn on. The portal checks what stands behind them.
What the portal checks
Event
Whether your ads learn on a purchase or a lead, and not on a page view or an add to cart.
Value
Whether the real order amount arrives together with the order — or every order carries one and the same number.
Duplicate goals
Whether two goals count the same order at once — and whether your ads are learning on three different goals at the same time.
Amounts
Whether there are orders many times larger than your average order value.
Event ×Value ×Duplicate goals ×Amounts = Trust in the campaign's numbers
The checks don't add up, they multiply: a weak one drags the whole result down. All campaigns then roll up into a single number for the account — the more money runs through a campaign, the more it moves that number.
The setup is right — the numbers still lie
The usual check answers one question: “is the data arriving?”. The portal answers another one: “is it what it looks like?”. Four cases where the answer to the first is yes, and to the second — no.
The conversion settings hold one fixed number, and it is that number that goes to Google, not the order amount. Revenue in the report is simply the number of orders multiplied by it. ROAS computed on that means nothing.
How the portal sees it
The portal compares that number with what actually arrives. And it catches the second case: the settings say “pass the real amount”, while in fact every order still carries the same single number.
A second goal runs alongside your purchase goal: an import from analytics, an old tag, a goal from your shop platform. Both are primary, both fire on the same order. The account ends up with more orders than there really were.
How the portal sees it
The portal sees two primary goals counting one and the same purchase, and lowers trust for the campaigns where this happens.
A wholesale shipment, a test order, a checkout glitch — one row whose amount is many times your usual order value. Google reads it as a success and goes looking for more buyers like that.
How the portal sees it
The portal keeps such conversions in a separate list: date, campaign, product and how many times over the order value the amount went. The list exports to CSV so you can work through it in your account.
The primary goal is an add to cart, a checkout start or a page view. Google honestly optimises what it was told is the goal — started actions instead of paid orders.
How the portal sees it
The portal separates purchases and leads from everything else and shows which goals are primary and really fire, and which are only listed.
Trust in the numbers
Conversion trust is not an average score across campaigns, it is an average across money: a campaign weighs exactly as much as the spend running through it. Ten neatly configured campaigns on pennies don't save an account where the main budget goes through the problem ones.
And the number is explained right there: what exactly lowers it and in which campaigns. Not “there are remarks” — but which ones and where.
Why the number is what it is
Column width is the campaign's share of spend, height is trust in its numbers. Two search campaigns are set up perfectly: trust 100%. Only 2% of the money runs through them. The other 98% is product campaigns, and there the real order amount arrives only in part, and in places doesn't arrive at all.
Height is trust in the campaign's numbers
Money-weighted average — 55%
98% of spend runs through campaigns whose numbers raise questions.
Count the campaigns as equals and the picture looks better. But the money is not spread equally — and by money this is 55%.
The “Campaigns by type” section in the portal: 10 product campaigns and 2 search ones, a 90-day window. The numbers of one shop, not a market average.
Whether the ads learn on the right action. Whether real amounts arrive under the orders — all of them, some or none. Whether there is enough history to give a verdict at all. And how many goals are really in use: in this account three out of twenty-two fire, and another thirteen are old, in the archive.
What we show instead of ROAS
This is not a note in small print. As long as the portal treats the order amount as real, it shows revenue and ROAS. Where the amount can't be trusted, we don't show ROAS at all, we grey out revenue with a “not trusted” mark, and we count by the number of orders and the cost of one order. Showing ROAS computed on a made-up amount would mean lying more neatly than the original report already does.
Value is real
The real order amount is passed — revenue and ROAS can be trusted.
Value is default or mixed
One and the same number is substituted under the orders. We run the account by the number of orders and the cost of one order.
For every such conversion: the date, the campaign, the product ID and how many times the amount is above your average order value. You can then go through the list and decide on each one: confirm that it is a real order — or tell Google the conversion isn't genuine, so campaigns stop learning on it. The whole list downloads as CSV.
Anomalous conversions — review (6)
Amounts are multiples of the average order value. Value is real overall, but these specific conversions stand out.
! 2 134 · 15,8× the average order
2026-03-16 · PMAX — весь каталог · item 1200
! 1 757 · 9,3× the average order
2026-03-12 · PMAX — ковры · item 1237
Show all 6 ↓
Confirm they are real, or exclude them as unreliable. To stop counting them — set up retraction (conversion retraction). If retraction isn't possible now — set it up for the future so fake amounts don't train Google.
Access
Google Ads. Sign in with Google in one click — we change nothing in your account without your consent
Plan
The conversion check is on every plan, including the free one
Window
90 days. Independent of the period selected on screen
The screens come from an account in the portal.
Products, campaign structure and the account score all stand on the same conversions. If those can't be trusted, the neighbouring sections take it into account instead of pretending everything is fine.
A grade, a score and a breakdown across four areas — where to start
See the section →
Which ones earn, which burn budget, which never show at all
See the section →
Which campaigns work, which get in each other's way and what to rebuild
See the section →
An analyst usually checks whether the data arrives. The portal checks something else — what exactly arrives and in what volume. The usual finding is not that the tracking is broken: the settings say “pass the real amount”, while in fact every order carries one and the same number. Or a second goal runs alongside your purchase goal and counts the same orders. And one more thing: the check is weighted by spend — you can have a dozen neatly configured campaigns and almost the entire budget in the ones where the amounts are a mess.
The portal doesn't argue with the account — it asks different questions. Whether two goals count one and the same order. Whether the real amount arrives together with the order — or a substituted number. What share of your spend goes through the campaigns where this happens. The answers add up into one number, and underneath it says what that number is made of.
No. The portal looks at which goals are primary and really fire, what amounts arrive under them and how all of that is spread across your spend. The attribution model, the conversion windows and the counting method — one conversion per click or every one — it does not examine. There is no point in promising that before it exists.
No. The portal changes nothing in your account — no goals, no settings: it finds, explains and writes what to do about it. The changes are made by a person — by you or by us, but only with your consent.
If there are no conversions in the period at all, the portal will say exactly that: there is nothing to assess trust on. If there is less than three months of history, it will say the account is still learning and there is too little data, so we don't give a trust verdict yet. We don't draw a plausible number in place of an answer.
Sign in with Google in one click. The portal changes nothing without your consent.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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