Platform · Account score
One score instead of a dozen tabs of figures — plus a breakdown of exactly where the money leaks.
A GetProfit score based on your account data — not an official Google metric.
The breakdown by area
A score out of 100 with a letter beside it, and under them four areas: the data Google receives, products, campaign structure and the history of changes in the account. Both the weakest and the strongest side show at once.
You see how the shop's score moved and how each change made affected it: the portal recalculates the score on every data refresh, and under the chart it says what moved it — what worked in your favour and what dragged it down. The reference point is not last month but a benchmark account of 100 points, built on Google Shopping practices. Your score is the distance to it.
The portal turns the missing points into amounts: how much spend a year misses the goal and how much you under-earn per month on products that vanished from ads. And that is only the part of the loss the figures can show. We count on your shop's own history, not on market averages.
If the ads are learning on something other than purchases, or every conversion carries the same substituted amount, the portal applies a trust adjustment and explains why the score is lower. On data like that a report would look better than the shop really is — so we show the error instead of hiding it behind nice figures.
Under the score sit the changes: quick wins for today or this week, and the long game where the effect compounds. Each one says how much it adds to the score and what it gives the shop in money — freed spend and recovered revenue — and some carry a note: you do it yourself, or GetProfit can take it on.
90–100
Excellent shape
75–89
Good
60–74
Satisfactory
40–59
Needs attention
0–39
Critical
The score is computed on a fixed 90-day window and does not depend on the period selected on screen.
Three situations that most often send people to the score.
The team kept changing: one marketer, then another, then an agency. For a while you ran it yourselves, then handed it over. Now it's unclear what works, what doesn't and what to do next.
What the portal does
Shows the state of the account on one screen: the score, the gap to the benchmark and the area dragging it down hardest. No need to dig through someone else's settings.
The report looks great, but there is no money in the bank. Nothing to argue with — the figures do come from Google.
What the portal does
The portal first checks whether the conversions can be trusted, and only then counts money. If they can't, it lowers the score and explains why, instead of drawing a pretty figure in the report.
Spend went up, revenue stayed roughly the same. There are thousands of products in the catalogue — you can't review them all by hand, and it's unclear which work and which don't.
What the portal does
Shows how much spend misses the goal and how much is under-earned on products that vanished from impressions — from your shop's own history. And which of it gives the most.
If there was no spend and no impressions in the period, there is nothing to score — we will say so rather than invent a letter.
Access
Google Ads. Sign in with Google in one click — we change nothing in the account without your consent
Plan
The account score is in every plan, including the free one
Window
90 days. Independent of the period selected on screen
Screens from an account in the portal. Account score: points, a letter and a breakdown across four areas — Free.
The score names the area, the analysis sits in the neighbouring section: the same data, only up close.
Which ones earn, which burn budget, which never show at all
See the section →
Which campaigns work, which get in each other's way and what to rebuild
See the section →
Whether what you count is what gets counted, and whether the figures can be trusted
See the section →
Signing in with Google, one click. The Google Ads API has no separate read-only access — the same access covers both reading and writing, which is why Google's list of permissions sounds broader than what the portal actually does. If you'd rather not hand it over that way, sign in with a Google account that holds the “Read only” role in your account: the portal inherits its permissions and cannot change anything, even in theory. How to grant it — in the guide.
No. It is a GetProfit score based on your account data. It has nothing to do with the optimisation score inside Google Ads and is computed differently: we compare your account against a benchmark built on Google Shopping practices.
The method is the same for every account and measures the state of the account, not readiness to buy. Every change states what it adds to the score, and the score rises by the same amount whether you make the change yourself or with our help. What counted towards the score and what did not is written right below it.
So the conversation runs on one set of data. The score passes no verdict on your contractor — it names the area dragging things down, and the changes with what each one adds to the score. If everything is fine, that shows too.
Sign in with Google in one click. The portal changes nothing without your consent.
Get your account scoreTell us about your store and your question — we reply during business hours. If a call is easier, leave a phone number.
GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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