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ROI

Return on the money invested: how much profit is left over and above the spend.

How it works

It differs from POAS in its starting point: POAS shows how many times over the profit exceeds the spend, ROI shows what percentage above the money invested is left. ROI of 0% and POAS of 1 are the same state: breaking even.

Formula

(Profit − spend) ÷ spend × 100%

Example

The same shop: profit 63,000, spend 40,000.

ROI = (63,000 − 40,000) ÷ 40,000 × 100% = 57.5%.