How it works
It is counted from the conversion value the site sent over: advertising credits itself with the order it managed to claim under its own attribution rules. This is not the shop’s entire revenue — purchases from organic search, direct visits and newsletters do not land here.
Formula
Sum of conversion value over the period
Example
Over the month the tableware shop got 300 orders from advertising, 180,000 in total.
Revenue from advertising = 180,000. The shop’s total revenue is higher than that: purchases from organic search and repeat orders without an ad click are not counted in.