The same thing as ROAS, only from the other side: where ROAS answers “how much came back”, ACoS answers “how much went out”. Handier when you count in percentages of revenue.
Spend ÷ revenue × 100%
The same shop: spend 40,000, revenue 180,000.
ACoS = 40,000 ÷ 180,000 × 100% = 22%. Advertising eats a little over a fifth of the revenue.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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